Compliance & Attribution
Overview
Lead quality is nothing without compliance and tracking.
We engineer every funnel with regulatory readiness and attribution logic built in. From TCPA capture to suppression syncing and server-side postbacks, our approach is grounded in transparency, auditability, and long-term trust with advertisers.
No mystery traffic. No compromised data. Just clean, compliant, traceable leads delivered in real time.
What’s Built Into Every Funnel
TCPA, CAN-SPAM, CCPA Ready
We ensure every lead captured meets the legal requirements for:
- Express consent collection (TCPA opt-in checkbox)
- CAN-SPAM email compliance with unsubscribe enforcement
- CCPA language inclusion and opt-out logic where applicable
Consent Language + Proof of Opt-In
- Dynamic consent language tailored to vertical and source
- Time-stamped checkbox acceptance
- User agent, IP, and location metadata stored with every form submission
Click Fraud Filtering & Bot Defense
We prevent bad traffic and fraudulent form submissions through:
- Real-time bot detection and honeypot fields
- IP filtering and rate-limiting
- Velocity tracking and traffic source fingerprinting
This means every lead is traceable, auditable, and legally defendable — critical for brand-side compliance and partner trust.
Tracking & Attribution Infrastructure
API + Server-Side Postback Delivery
Every lead captured is passed to your platform with:
- Secure POST or webhook
- Lead ID + UTM field mapping
- Server-to-server postback for offer match and validation
Cake Integration
(Primary Tracking Platform)
Cake serves as our core tracking infrastructure for routing, tracking, and reporting:
- Click + conversion tracking at the source level
- UTM & sub-ID mapping for granular insight
- Offer-level performance attribution
- Secure pixel + postback integrations with real-time visibility
LeadConduit Integration for Lead Management
For clients using LeadConduit, we support full end-to-end automation:
- Inbound flow validation and filtering
- Lead enhancement via 3rd party enrichment
- Real-time accept/reject logic
- Compliance flagging and audit trail visibility
Full QA, Suppression, & Logging
Suppression file enforcement at form level
- Suppression file enforcement at form level
- QA checks on every funnel push
- Lead flagging based on engagement signals
- Error logging, fallback routing, and custom response codes
You get leads that pass technical, legal, and delivery-level compliance every time.